Blizzard’s new video game may greatly impact our economic culture

20 Apr

The gaming company  Blizzard Entertainment is implementing a new feature in one of their video games that may have a wide impact on much more than the game. Many games have implemented what is commonly termed an “Auction House”, where players can spend in game currency to purchase items for their characters from other people playing the game.

In a landmark decision, Diablo III’s auction house will allow players to spend actual money in addition to the in game gold coins. This means that players will be able to not only purchase items in the game, but also sell items, earning a profit by playing Diablo III. While it’s possible that this system will offer no change to our current economic culture, it has the potential to create an entirely new product market and line of work for a section of the American population who may be employed in a line of work that doesn’t satisfy them.

Originally created as a way to protect their player base, who was already buying and selling items on a much more limited scale on sites such as eBay, this feature may have inadvertently laid the groundwork for a whole new method of conducting business online, and a whole new market for a group of people who already have the skillset for it. It will be exciting to see if this system changes the way a group of Americans does business, or if it’s ultimately doomed to failure.

Blizzard’s new video game may greatly impact our economic culture


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